As you know, it’s part of our raison d’être to showcase all the many fascinating sides of the dietary supplement market. Today we highlight women’s health, a market that’s really taking off!
A revolution at the heart of the women’s health market
The success of a market under change
The annual dietary supplement market for women’s health products is currently estimated to be around 44 million euros in France. For a long time devoted to handling the side effects surrounding the menopause, the market is now addressing new areas.
The challenge now is to support women at every important stage in their lives. For example, pregnancy is now treated in its entirety – before, during and after. Addressing femininity means increasing the importance attached to the premenstrual syndrome by focusing on the associated discomfort. A non-negligible percentage of women – around 30% – are affected by this syndrome. In addition, the idea of a libido is no longer an exclusively male domain.
Urinary comfort and menopause remain key sectors in the femininity market. But, nowadays, all aspects of women’s lives are legitimate areas for dietary supplements.
Taboos are things of the past
The growth of the market for food supplements designed to help women in their femininity is not an isolated phenomenon. It’s riding on the crest of the ‘no taboo’ wave. Times change and the subject is no longer limited to talk of virility. As people consider their bodies to be liberated, so language follows the trend. It is therefore much easier these days to broach subjects hitherto considered as very private.
What are the market’s leading ingredients?
There is an increasingly long list of those that have proved their worth.
- Heading the list are the vegetable extracts for which consumers are always on the lookout – lemon balm, ginger, rosemary, maca and cranberry.
- Probiotics are now well established in the market especially for products destined to help with the balance in vaginal flora.
- And women are particularly partial to B vitamins, particularly vitamin B6 which is considered as a prime ingredient thanks to its claim “helps in regulating hormonal activity”, a claim officially authorised.
- Finally, amino-acids, such as arginine, as well as minerals, are active ingredients which consumers consider as reassuring as a result of their effectiveness.
Indeed, efficacy would appear to be the most important attribute which women seek when considering their feminine health. This translates into the need for scientific rigour surrounding the choice of ingredients for this market.
The second keyword, you have no doubt guessed, is ‘vegetal’. As with other markets, one cannot escape the vegetalisation of the nutraceutical market.
Our answer to this demand in this very promising market is our two layer tablet
PiLeJe Industrie offers a market-ready solution for you to launch your products into the women’s health market. This comprises a dietary supplement containing vitamin B6 destined to regulate hormonal activity. Its composition addresses consumers’ requirements for efficacy and naturalness, with alchemilla, Lemon balm ipowder®, iron and vitamins C and B6. All that in a two layer tablet!
The lemon balm, extracted using our patented ipowder® technology, is three times more concentrated than a standard vegetal extract. We also use Hypro-ri®Fe, with improved iron absorption and bioavailability! This product is a perfect example of our triple expertise – phyto-nutrition through micro-nutrition to presentation.
>> Are you planning to develop a product for the women’s health market? Get in touch with our experts – they’ll know how to help.
 OpenHealth, 2020
 HänggiBally, D. (2007). Le syndrome prémenstruel. (The pre-menstrual syndrome) Forum Médical Suisse ‒ Swiss Medical Forum, 7(41), 834‑838. https://doi.org/10.4414/fms.2007.06313