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Cell protection: a market at the heart of trends

In the wake of the Covid-19 health crisis, manufacturers are encountering new consumers who are ever more attentive to their health and increasingly expert on a broad range of subjects. The infinitely small is becoming a mainstream concern with the new promise of cell protection. The skin can be protected from oxidative stress by incorporating … Continued

How can you innovate on the digestive health market?

Digestive health is one of the inevitable segments of the dietary supplement market. Indeed, we were already talking about it as a ‘continuously performing’ market in 2019. Is innovation still possible in this sector? How can you make a difference? Discover the keys to better apprehend the digestive health market in this article. Digestive health: … Continued

Who are dietary supplement consumers?

Today, more than one out of two French people take dietary supplements[1]. In order to understand who the market targets better, it is essential to take a look at the profiles of these consumers. Profiles which are far from being unique: there are several types. There is notably a contrast between the past, with regular … Continued

The rise of nootropics, the ingredients that boost our brain

Nootropics, also called cognitive enhancers, are molecules whose ambition is to improve cognitive performance. What is the promise? To exploit all parts of the brain, in particular those that are usually not used. To give an order of magnitude: the memory/concentration promise represented €9.4K in French pharmacies in 2020[1].   Nootropics, cognitive enhancers Nootropic promises … Continued

Feedback about biotics: pre, post and probiotics

Consumers today are more and more informed about microbiota and their health benefits. We have been witnessing the fast growth of prebiotic, probiotic and more recently postbiotic based products. Ingredients that can be found in many different areas: cosmetics, nutraceuticals, drinks or even food. In addition, research is constantly looking into microbiotic solutions and discoveries … Continued

What was the situation with the dietary supplement market in 2020?

In 2020 the dietary supplement market was still growing strong. With the sanitary crisis we saw changes in consumption habits. So what are the current trends of the market?   Focus on the dietary supplement market in 2020 and the promises that are successful With growth of 2% in one year, the turnover of the … Continued

Some ingredients to sustain the nutricosmetics market?

The borders between nutrition, health and beauty are becoming less and less clear… Nutricosmetics are at the crossroads between cosmetics and nutraceuticals. This category includes dietary supplements as well as other categories such as functional beverages developed for beauty benefits. So many products whose aim is to take care of the consumers’ skin, nails or … Continued

Immunity and vitality: a very healthy market!

For this new section on the dietary supplement market, our next stop is immunity and vitality. Consumers’ attraction to these segments has literally increased tenfold in response to the Covid crisis and its impact on health awareness. In 2020, 51% of the French population considered that dietary supplements are destined to prevent health problems and … Continued