In the wake of the Covid-19 health crisis, manufacturers are encountering new consumers who are ever more attentive to their health and increasingly expert on a broad range of subjects. The infinitely small is becoming a mainstream concern with the new promise of cell protection. The skin can be protected from oxidative stress by incorporating natural ingredients such as vitamins and minerals. How can you position your products in the cell protection market? What do we mean by cell protection? This article sets out to provide the answers.

Why do we talk about cell protection? 

Cell protection is currently trending as a result of the health crisis. Consumers have become increasingly aware of the importance of protecting their cells from oxidative stress. This is an opportunity for brands looking to enter this segment of the dietary supplements market, provided they adopt the right language that is accessible to the general public.

Cell protection: definition

When we talk about cell protection, we are talking about protection against oxidative stress. Oxidative stress is due to an imbalance between the quantity of free radicals and antioxidants in the body.

It is responsible for premature cellular aging. If it is recurrent, oxidative stress can contribute to the appearance of some cardiovascular discomforts.

Cell protection enables these risks to be limited. This is provided thanks to endogenous antioxidants (already present in the body) and exogenous antioxidants which are provided by food or health solutions such as dietary supplements.

Increasingly expert consumers aware of the infinitely small in the wake of the health crisis

The health crisis has had a strong impact on consumers’ outlook. We are now dealing with expert consumers who are ever more concerned about their health. In particular, they are increasingly conscious of health treatments at a cellular level, and increasingly up to date on health issues relating to  bacteria, DNA or viruses.

New trends are also highlighting DNA and cells to the consumer. This is notable in the case of biohacking which emphasizes the impact of food on genetics. This opens up new horizons in exploring  the power of the infinitely small.

Raising awareness of cell protection

Food supplement laboratories are developing products whose promises are increasingly precise and technical in response to this new consumer expertise. This is an opportunity to meet the needs of the more informed consumer… or to create new ones! Today, there are products on the market that are positioned to protect telomeres, boost mitochondria or promote normal DNA synthesis.

Cell protection or other complex topics can become popular among the population. This is particularly the case for topics around the microbiota, which have risen to prominence in recent years. Laboratories have succeeded in popularizing and marketing on-trend ingredients that previously were little-known by consumers. The key to success is clear communication to make a complex subject accessible for the general public.

The key ingredients for cell protection

Cell protection is therefore an increasingly timely market, characterized by the integration of key elements with antioxidant effects. Vitamins, minerals and plants are key ingredients  in nutritional support for oxidative stress and the maintenance of a healthy cellular balance.

Vitamins and minérals : powerful antioxydants 

Cell protection is in the spotlight and yet, ingredients positioned on this promise have existed for a long time on the dietary supplements market.

Vitamins and minerals are indeed ingredients that are well known to the general public for their antioxidant and anti-inflammatory effects. Today, we talk more and more about their role in cell protection. The essential ingredients are vitamin C, vitamin E, zinc and selenium.

Plants : a natural antioxydant effect

In line with the demand for natural ingredients, other ingredients are also positioned as antioxidants: plants. These include grapes and red fruits such as blueberries, blackcurrants or elderberries, aromatic herbs and spices (e.g., turmeric, ginger, rosemary, tea) or seaweed such as spirulina or chlorella. All of which meet consumer demands for naturalness!

Position in the cell protection market with the turnkey solution

To formulate your products on the cell protection market, PiLeJe Industrie offers you two opportunities:

  • Accompanied formulation for tailor-made product development.
  • Our new antioxidant turnkey formula

Why choose the turnkey solution? No delays and additional costs for product development for a quick market launch!

Our “antioxidant” turnkey solution formulated with Rosemary ipowder®, grape extracts, vitamins and minerals will fit perfectly within your range of food supplements. If you have any questions about this market or formula, feel free to contact us!

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